Giordano signs new franchise agreement for Ghana


June 2, 2021 | By RetailME Bureau

Hong Kong-based Giordano International Limited announced  that it has entered into an exclusive franchise agreement with Melcom Limited to launch Giordano in its key department stores and other prime locations throughout Ghana over the next few years.

The move sees Giordano continue its recent expansion in the African continent – adding to its portfolio which already includes Zambia, South Africa, Kenya and Mauritius, alongside its presence in over 30 other countries across Asia, the Middle East, Australia, Canada and Russia.

“Melcom is Ghana’s leading retail chain, with an extensive network of over 50 wholesale and department stores. We are both pleased and excited to commence our partnership with Melcom to bring Giordano to Ghana,” said Mark Loynd, Executive Director and Head of Overseas Market Development.

“Giordano is strengthening its franchise business and remains steadfast in pursuing new markets – our recent ventures in the African continent lays testament to this”. He concluded, “Our global expansion continues. We have clear plans to open further new markets in Africa, and will also be looking to add to our existing store network in the UAE, Saudi Arabia, Qatar and in South East Asia,” he added.

“Giordano has a long, rich history in providing relevant, essential and timeless fashion for all. Ghana has witnessed a surge in demand for international fashion labels, and with Giordano having over 2,100 stores around the world. We are excited to bring the brand to Ghana and West Africa,” said Ramesh M. Sadhwani, Joint Group Managing Director of Melcom.

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