Italian fashion & footwear brand Geox is expanding its presence in the GCC through a strengthened strategic partnership with Beside Group, a distributor of international fashion brands in the Middle East.
Beside has been the exclusive Geox retailer and distributor in the region since 2020 and has collaborated with the Italian brand to develop a robust business plan. Currently, Geox has 13 mono-brand stores located across key malls in the UAE, Saudi Arabia and Qatar including Dubai Mall, Mall of Emirates, Jeddah Red Sea Mall and Doha Festival City Mall to name a few.
Encouraged by the success of their existing stores – as Geox generated approximately €10 million of revenue in the region – the partners have decided to renew the agreement and extend it for another 10 years during which they plan to expand the store network to 25 by 2027.
“We are excited to further develop the project with Beside. A partner that prioritises excellence across all touchpoints of our brand. This renewed partnership aligns with our long-term strategy to establish a premium positioning in the region,” stated Livio Libralesso, CEO, Geox.
“Geox is a global brand recognised for its premium products that blend technical innovation, contemporary design and Italian style. Our international perspective, strong local presence and commitment to preserving the DNA of all our brands make us an ideal match for Geox and its business strategy,” added Hisham Bedier, Managing Director, Beside Group.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauSunset Hospitality Group accelerates expansion plans to open 20+ international venues in 2023
Apparel Group marks 17 years of partnership with Tommy Hilfiger with unique NFTree
/ 
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Technology has the potential to transform everyday life in Africa for the
Looking at the regional food retail landscape, one can’t ignore the fundamental
In the early 1970s when large-scale oil exploration activities started, the UAE
Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store
/ 
Regional retail conglomerate Apparel Group recently celebrated 17 years of its partnership
UAE-based diversified business Sharaf Group has signed a strategic memorandum of understanding
Ramadan consumerism has long fixated retailers for it is nothing short of
Luxury retailer Chalhoub Group has launched its web3-native, community-centric sneaker brand SOL3MATES.
Resale fashion app Bazaara that enables users to buy and sell pre-loved
UAE-based diversified family business GMG renewed its commitment to the Egyptian market
Italian luxury brand Dolce&Gabbana and the Abu Dhabi Music & Arts Foundation
American retail group GAP Inc with portfolio including GAP, Banana Republic and
With an aim to offer an interactive shopping experience a new concept
The first edition of Dubai Fashion Week (DFW), founded by Arab Fashion
Apparel Group’s sustainable fashion brand F5 Global, founded by teen-preneur Sarisha Ved,
![GAP Inc’s Athleta continues advocacy for women’s equality in sports and life [PC - GAP Inc.]](https://www.imagesretailme.com/wp-content/uploads/2023/03/Athleta-282x188.jpg)
A B-Corp entity performance lifestyle brand that’s part of GAP Inc Athleta
Previous Article
