GAP Inc’s Athleta continues advocacy for women’s equality in sports and life

March 2, 2023 | By RetailME Bureau

A B-Corp entity performance lifestyle brand that’s part of GAP Inc Athleta continues advocacy for women’s equality in sports and life through its initiatives including ‘The Power of She Fund’ and ‘The Power of She Collective’.

The Power of She Collective collaborates with inspirational brand partners such as Allyson Felix and Simone Biles to improve wellbeing for women & girls, inspire performance products, access personal and professional mentorship opportunities and more.

In addition, Athleta is also making a $175,000 donation to the Women’s Sports Foundation in honour of the impact made by The Power of She Fund that will continue advocacy for women’s equality in sports and life.

“We’ve seen the impact our partnerships have had on increasing awareness for our brand and reinforcing our heritage as a performance brand for women and girls,” said Mary Beth Laughton, Athleta President and CEO. “But even more so, we are thrilled to expand our network of powerful women who truly embody the Power of She and give them a seat at our table. We know that when women support each other, we move forward.”



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