FG4 to foray into the UK

Fashion retailer FG4 will soon establish presence in the UK, which was first launched as a kidswear chain in the Middle East four years ago. The business will launch an e-commerce site for womenswear and kidswear this month, while it aims to open 100 stores opening within the next 12 months. The brand founder and British fashion entrepreneur George Davies has already identified locations in market towns rather than big cities and shopping centres to avoid high rents, considering working with local franchise partners.

FG4 is planning a series of fundraising events in schools based on a ‘party planning’ business model that will see consumers pay £5 entry in order to browse clothing that has a 20% discount. The proceeds from the entry fees will go to the school. The first of these events will be held on March 12 with a fashion show at a school in the Cotswolds.

“We’ll build a structure in different parts of the country all based around links with the schools. It will all run from a central website but I’ll probably take warehouses locally and we’ll appoint people from the areas to organise it. Ultimately there will be a lot of people involved,” Davies reveals.