Dubai-based conscious fashion label exhale spreads compassion


April 1, 2020 | By RetailME Bureau

Home-grown conscious fashion brand exhale has launched the #CompassionIsContagious campaign to communicate empathy amidst the on-going crisis.

Keeping the COVID-19 outbreak in mind, the campaign urges the community to unite and partake in an anti-divide-and-conquer strategy to eliminate racial discrimination, promote self-awareness of one’s actions, thoughts and their impact on the community.

“The aim is to highlight and emphasise that we are currently dealing and adapting to all that is going on in the world as a collective,” explains Nawal El Masri, founder and director of exhale. “The #CompassionIsContagious campaign promotes unity as the key to solving a crisis. But this does not only resonate with the pandemic – it should be our everyday understanding. We are experiencing life as a single unit, no matter our ethnicity, our culture and our background; that we are nobody to judge, to discriminate, seclude or behave in any way that is not human. We are endowed with multiple human elements such as intuition, emotion, feeling and connecting, which many of us forget to tap into. The aim is to awaken your most basic human elements in order to come together during a challenging time.”

For the compassion campaign, exhale has forces with sukoun° identity studio and photographer Waleed Shah, exhale has launched a pledge campaign in a bid to promote unity during the current pandemic, and ‘not be the virus’. The campaign seeks to convey varied positive perspectives on unity at the time of a global crisis.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine