launches in the Middle East

RetailME Bureau

British fashion e-commerce brand launches in the Middle East. With seven million active customers across the world, aims to further tap into its regional audience with an exclusive website that will cater to Saudi Arabia, the UAE, Qatar, Kuwait, Oman, Bahrain and Jordan.

The new platform, accessible at, flaunts the brand’s extensive selection of womenswear, menswear, activewear, footwear, accessories and beauty. Following on from the launch of seven dedicated e-commerce platforms is the shoppable mobile app, set to launch on September 23.

In 2006, boohoo was founded in Manchester to offer its customers the most up-to-date and accessible fashion. With hundreds of new lines dropping daily, across womenswear and menswear, the brand champions inclusivity and diversity with dedicated collections for plus size & curve, petite, tall and maternity fits.

Youthful and energetic, boohoo prides itself on being a heavily social-driven brand. With an impressive social media presence of 6.7 million followers on Instagram and 2 million followers on Facebook, the brand’s regional launch is supported by its dedicated MENA Instagram page.

As launches in the Middle East, the brand will be rolling out a series of exclusive collections and collaborations, designed in partnership with leading regional personalities to engage with its Middle Eastern audience.


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