Chalhoub Group’s SOL3MATES announces its first NFT collection

Chalhoub Group’s web3-native sneaker brand SOL3MATES has revealed its first NFT collection ‘SOL3MATES OG NFTs’. Only 10,000 NFTs will be available at 0.03 ETH ($55) for a limited time starting May 4 and can be purchased on the luxury NFT marketplace Exclusible.

SOL3MATES OG NFT holders will receive priority access to the first limited edition sneaker drop from SOL3MATES ‘Sirocco 1’ designed in collaboration with French designer KACIMI LATAMÈNE. Sirocco 1 will be available for pre-order from September 2023 with delivery expected by the year end. The maximum supply will be equal to the number of unique OG NFT owners to ensure exclusivity and avoid over-production.

“We are a sneaker brand first, and an NFT project second,” stated Nick Vinckier, Head of Corporate Innovation at Chalhoub Group and Founder of SOL3MATES. “Our aim is to create the sneaker brand of the future born from web3 technology and mechanics such as gamification, community and decentralisation. The entire customer journey is created in such a way where we merge the best of the virtual and physical experience. With the launch of our first collection, and all future collections, our focus is on adding value to our community over time.”

Each SOL3MATES sneaker will be equipped with an NFC tag linking the physical shoe with blockchain-enabled authentication to track the sneaker ownership and providing more product information to the end user. And the SOL3MATES community will get access to rare sneaker giveaways, hype sneakers at retail, free SOL3MATES merchandise, meetups and more.