Back-to-School with Batman, Barbie & more

August 18, 2023 | By RetailME Bureau

Back-to-School with Batman, Barbie & more

Regional value fashion and homeware brand REDTAG’s special ‘Back-to-School’ collection has been designed with an aim to enable school-goers to embrace the new academic year with fun while embodying the determination, creativity and goodness of their favourite characters such as Barbie and Batman. Under the theme ‘Let’s Play’, REDTAG has infused a sense of optimism as children return to school in the new academic year by launching purpose-designed apparel, character-wear and accessories.

REDTAG has significantly expanded its stable of comic and superhero characters as part of its new collection. The Back-to-School ensemble includes impressions of popular characters such as Barbie, Batman and Spider-Man, as well as relatively less-mainstream ones from CoComelon, Sonic the Hedgehog etc.

Shedding light on the new collection, Shehbaz Shaikh, Chief Retail Officer, REDTAG said, “Character-wear gives children a unique sense of identity. When children sport apparel with a superhero’s emblem or visage, they are subconsciously channelling the qualities they ascribe to that character. Superhero qualities such as grit, chasing a higher purpose and creative thinking are of great consequence and relevance in view of the commencement of the new academic year. That consideration formed the basis of our Back-to-School collection.”

Apparel for girls includes co-ord sets in stand-out lilac and elegant sea green, with prints and slogans of Hello Kitty, Sofia the First and Barbie, among other beloved characters. Boys who gravitate towards action figures have a host of Marvel and DC characters to represent through comfort tees and overshirts. What’s more, REDTAG also offers ‘quiet fashion’ for senior girls and boys, marked by apparel with a voguish undercurrent and an unassuming outward form.

In addition, REDTAG offers high-quality sneakers, purpose-designed for schools and in standard colours like solid black and creams while placing great emphasis on functionality and durability.

On the accessories front, character backpacks, especially trolleys, are the centre of attraction, with Daisy Duck and Micky Mouse, among other prints, in evocative hues like bubblegum pink delicately interspersed with florals. Crossbody bags and glitter backpacks, including neutral graphics and prints of the acclaimed show Friends, for seniors attest to REDTAG’s thoughtful offerings.

Backpack bundles with matching lunch boxes, lunch bags and water bottles in prints of Batman, Barbie etc. are inspired by REDTAG’s motto of placing convenience at the core of the shopping experience.

“Our market studies revealed a structural shift in Back-to-School shopping behaviours, influenced by widespread inflationary pressures. Parents seek the utmost value for a given price, making more informed – less impulsive – purchases. Taking cognizance of that shift and ensuring that the aesthetics resonate with children, we have launched an all-encompassing collection. It will certainly appeal to parents and children alike,” Shaikh stated.

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