Update KSA Nov 29 2023

Vol 1 Issue 4

عربي WEDNESDAY, NOVEMBER 29

GROWING FASHION LANDSCAPE

“We are building the foundations for the future of fashion right now, here in Saudi Arabia”

Burak Cakmak

CEO, Fashion Commission

In terms of growth outlook, fashion sales in the Kingdom of Saudi Arabia are expected to surge by 48% from 2021 to 2025, at a compounded annual growth rate of 13%. This growth is expected to be fuelled by the Kingdom’s economic expansion and a growing population, with apparel, accessories, footwear and luxury goods all poised for significant gains. While women’s apparel market is forecast to grow by 20% by 2027, men’s fashion market, although smaller than women’s, is expected to grow by 27% from 2022 to 2027. While the sportswear category is ripe for new opportunities across both established and emerging brands, the modest wear segment also continues to grow.

RETAIL TRANSFORMATION WITH POWERFUL IDEAS & STRATEGIES

Transformation is always about a journey and never about the destination. It gets better at every turn.

In KSA, the only thing worse than starting transformation…is not starting transformation! KSA has been changing at an unprecedented pace, technology has accelerated this already fast change. Any major transformation of a retailer bears significant risks but not adjusting quickly to our new environment would be even worse. The challenge is to be, more than ever, customer centric while implementing new tools like data analytics, e-commerce, digitalization, sustainability… and training our teams for this new environment”.

Frederic LEVY-PERRAULT

CEO, Al Raya Supermarket

EVOLUTION OF STYLE & PERCEPTION POWERED WITH TECHNOLOGY

Committing to sustainable practices and eco-friendly processes along with the right business strategies helps create futuristic ideals.

As the business environment undergoes significant transformation aligned with Saudi Arabia’s 2030 Vision, which is set to attract a diverse influx of foreigners, and we recognize that women’s fashion needs will evolve correspondingly. In anticipation of this change, our brand is committed to adapting and innovating our offerings to seamlessly match these emerging needs and preferences. Keeping the trend and the transformative power in mind we look to elevate the online shopping experience for our customers with sophisticated AI technology for personalized customer engagement.”

Karima Saleh
Co-founder & CCO, Kaafmeem

Pan Home opens its flagship store in KSA. Encompassing two floors across a 100,000 square feet space and located on the Eastern Ring Road of Al Safa, Riyadh this store marks the debut of this iconic brand in the Kingdom.

Reserved, a leading European fashion brand under the Azadea hood, has just unveiled its 1st store in Saudi Arabia at Riyadh Gallery Mall. With a 700 sqm space on the ground floor near gate number 5, it’s a dedicated destination for the latest trends for women and kids.

Apparel Group brand Sushi Library opened its newest and largest restaurant in the Kingdom at Riyadh Park Mall, KSA. This marks the brand’s 5th location in KSA, and the 14th across GCC.

BOPIS abbreviation

/ˈbəʊpis/

A fairly simple and straightforward word BORIS stands for Buy Online Return In Store. To add to customer convenience, retailers all across the globe are tying their touchpoints seamlessly through technology in order to offer the customer more ease of purchase and return.

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