What to expect at Arabian Travel Market 2021


May 16, 2021 | By Shruthi Nair

Arabian Travel Market, the first major in-person international travel event since the outbreak of the pandemic, has converged on the Dubai World Trade Centre. Under the theme of ‘A new dawn for travel & tourism’, the 28th edition of the four-day show which concludes on 19th May, has 62 countries being represented on the exhibition floor, 67 conference sessions and 145 local, regional and international speakers.

“This year more than any other, we, along with our partners and sponsors, have worked together closely, to enable an inspirational in-person event, that will set the tone for the Middle East travel and tourism industry for the rest of this year,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.

“We will be looking to capitalise on the latest trends and opportunities, as well as meeting challenges head-on with innovative solutions – with governments, trade associations, industry professionals and influencers, all working in unison,” she added.

Other features this year will include Travel Forward at ATM, which has world-class technology experts, providing industry-leading insights about the latest technologies and trends that will undoubtedly shape the future of travel and tourism.

“The health and safety of our colleagues, partners and visitors remains a priority,” said Curtis. Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. It was also awarded a ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC).

Over 11.1 million doses have already been administered in the UAE, which is also a major achievement. ATM 2021’s strategic partners include Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) as Destination Partner, Emaar Hospitality Group as Official Hotel Partner, Emirates as Official Airline Partner and The Vision as Official Destination Management Partner.

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