Jaeger-Lecoultre unveils new boutique in Palace Vendome, Doha


August 4, 2022 | By RetailME Bureau

Jaeger-LeCoultre has announced the opening of its new boutique in Place Vendôme, the new luxury shopping destination in Doha Qatar. This initiative marks the Maison’s expanding growth in the Middle East in partnership with Ali Bin Ali Holding, Qatar’s leading retailer of luxury goods.

The new boutique evokes the spirit of innovation and watchmaking expertise linked to the hub of Haute Horlogerie, the Vallée de Joux in Switzerland where the Jaeger-LeCoultre Manufacture is located. The boutique invites guests into a warm and inviting environment that brings the Manufacture closer to its clients and visitors. With an emphasis on organic materials and natural colours, the décor fuses tradition and modernity, evoking the serenity and beauty of Jaeger-LeCoultre’s home in the Vallée de Joux.

“This boutique opening represents a new chapter for Jaeger-LeCoultre in the Qatar market and we’re proud to finally bring the heritage and craftmanship of the Grande Maison in partnership with Ali Bin Al Holiding, to the halls of the Vendôme” – said Nader Iskander, Brand Director – Middle East, India & Africa at Jaeger-LeCoultre.

Once inside the boutique, visitors can explore the intricacies of watch making through a presentation of collections and exclusive pieces that will be available at the store such as the 101 Feuille, Reverso 1 Cordonet, Reverso Gyrotourbillon 4, and Rendez Vous Sonatina. The Jaeger-LeCoultre’s Polaris Perpetual Calendar presented at Watches & Wonders 2022 will also be displayed at the boutique to highlight a milestone and this special novelty of the brand.

As the brands’ most inventive and successful creations, the boutique features a dedicated area for the Reverso, where a display of limited editions and high-complication models is complemented by an inspiring presentation of the collection’s heritage, and the almost infinite possibilities for personalising the case back. Clients can now personalize their Reverso with their own initials, their Zodiac sign, or a piece of art. Furthermore, the interactive Strap Wall invites clients to handle the many strap options and discover their own perfect pairing of watch case with strap material, to create a truly personalised timepiece.

Further into the boutique, visitors will enter a more intimate lounge area, where they can enjoy a deeper exploration of Jaeger-LeCoultre’s story and discover the fascinating world of its Manufacture through streamed connections with its watchmaking workshops and Métiers Rares® (Rare Handcrafts®) atelier.

 

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