Fawaz Alhokair Group, Alhokair Fashion Retail, Arabian Centres rebrand to Cenomi


December 6, 2022 | By RetailME Bureau

Saudi Arabia based Fawaz Alhokair Group together with Arabian Centres and Fawaz Alhokair Fashion Retail Co. has announced the launch of Cenomi. The full rebrand brings together all operating companies under the Cenomi brand with Arabian Centres now trading as Cenomi Centers and Alhokair Fashion Retail Co. trading as Cenomi Retail.

In addition, Cenomi has also announced two further launches – the company’s first official loyalty program, Cenomi Rewards and the announcement of its new e-commerce marketplace Cenomi.com, set for launch towards the first half of 2023.

Commenting on the rebranding initiative, Fawaz Alhokair, Chairman, Cenomi Group said, “This is a historic moment for our organisation as we firmly position ourselves at the heart of consumer lifestyle in the Kingdom. For three decades our companies have grown and transformed alongside the country and its people to deliver access to the best brands in world-class platforms. Cenomi signifies an even greater amplification of that vision and firmly sets us up for the next 30 years of success and beyond.”

Ceno – meaning new, of Greek origin – and Mi referencing ‘me’, Cenomi has been created with the customer at its core. Promising to deliver a new era of retail and lifestyle to the Kingdom of Saudi Arabia and beyond Cenomi provides platforms where its customers can explore and discover, experiment and enjoy. Whether through fashion, beauty, entertainment or dining, Cenomi curates the best brands and experiences to create fully immersive lifestyle platforms. This can be experienced in person, at one of its 21 malls and centers across the country or online through a complete omnichannel universe, including the new-to-launch digital marketplace coming next year.

“This is about more than a new visual identity,” stated Mohamad Mourad, Group Managing Director and CEO, Cenomi Group and interim CEO, Cenomi Retail. “It is a new identity, and a new direction, entirely. Cenomi curates the very best from across the lifestyle, fashion, dining and entertainment ecosystem to disrupt the landscape of destination lifestyle and retail in the Kingdom. Our ambitious growth supported by our extensive experience, combined with the development and adoption of innovative, technology-first thinking will deliver consumer experiences never seen before in Saudi Arabia.”

“We understand that, as the country undergoes rapid transformation, we must always be in sync with our consumers growing needs and aspirations. There is a sense of adventure in the Kingdom that we have not seen before and we are expertly positioned as part of the Cenomi ecosystem to fulfil that and more,” concluded Alison Rehill-Erguven, CEO, Cenomi Centers.

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