Dubai startup eyewa appoints Shyam Sunder as CMO

August 25, 2021 | By RetailME Bureau

Dubai-based eyewear start-up eyewa which was recently in the news for raising $21 million in a Series B co-led by Kingsway Capital and Nuwa Capital has announced the appointment of Shyam Sunder as its Chief Marketing Officer.

Shyam Sunder is an Omnichannel marketer who played a significant role building brands across the Landmark Group over a 10-year period.

‘I was enjoying my multi-brand, multi-sector consulting role when the Founders approached me. It was simply the sharing of a common values, passion, vision and commitment of building the business into the most loved and valuable brand in the eyewear category which led me to shift. Am excited to join this young, talented, and diverse team of professionals and looking forward to the opportunity to building the brand across audiences, channels and regions,’ he said.

From a marketing perspective, the need to reach out to larger audiences and engage them with a mix of online and offline channels will be key to grow the eyewa business. ‘While the brand is performing well with in-market audience, it’s time to open the funnel and engage the larger masses with it’s amazing range of eyewear solutions. There is also great room for creativity and innovation which will drive the brand’s efficiency and growth across channels,’ he added.

Started in 2017 by Mehdi Oudghiri and Anass Boumediene, eyewa aims to build the largest tech-enabled eyewear company in the region. While its e-commerce platform now also sells to customers in Bahrain, Oman, Qatar, and Kuwait, the brand is accelerating its retail expansion with brick-and-mortar stores in the next 12 months across the region.



Previous Article Next Article



A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau

Download Images RetailME Magazine