Chalhoub Group joins France Pavilion at Dubai


June 16, 2021 | By RetailME Bureau

Chalhoub Group has announced that it is joining the France pavilion at Expo 2020 as a thematic partner. From 5th November to 6th December 2021, the Group will present a temporary exhibition on the French art de vivre,with a focus on dining accessories and tableware.

The exhibition will combine enhancement of prestigious creations with spectacular scenography, taking visitors through the process of French creation and savoir-faire. The three houses of Baccarat, Bernardaud and Christofle will be the main contributors to this temporary exhibition.

“This temporary exhibition will be experienced as an enchanting pause, during which French traditions will blend with the innovation and technology of our modern world. Like a gentle snook to the daunting news we are surrounded with, this exhibition will be a precious occasion to remind us how meaningful moments of sharing, conviviality and togetherness are. Drawing inspiration from the past whilst celebrating the future to fully live the present,” said Patrick Chalhoub, Chairman of Chalhoub Group.

Expo 2020 will be the biggest global gathering of 2021, and France Pavilion will shine a spotlight on initiatives and innovations with the power to address the challenges of economic, social, ecological and cultural transformation in our society.

“At the Dubai World Expo, France Pavilion aims to embody and support the exceptional nature of French culture in all its forms; this is why we are delighted to have the Chalhoub Group by our side, to symbolise this French excellence”, said Erik Linquier, Commissioner General for France at Expo 2020 Dubai, and Chairman of COFREX. “The partnership makes perfect sense both because of the Group’s strong foothold in the Middle East, and also its commitment to excellence and savoir-faire in the fields of luxury, beauty and fashion.”

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