British maternity brand Séraphine has opened its first store in the Middle East in Dubai.
Spanning 2,421 sqft, Séraphine’s largest branch to date opened at the Dubai Festival City Mall last month. The brand has eight other boutiques in London, Leeds, New York and Hong Kong.
“I am delighted to have opened our beautiful new store in Dubai. This is such an exciting part of the world for fashion right now, and I am thrilled that Séraphine will be a part of it,” says founder Cecile Reinaud.
Séraphine’s Dubai boutique features a luxurious seating area in purple velvet, a VIP changing area and the brand’s signature crystal chandelier.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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