Double win for Majid Al Futtaim


May 9, 2016 | By RetailME Bureau

Dubai-based Majid Al Futtaim has received two awards at the MENA Digital Awards 2016 (MDA) and the Festival of Media Awards MENA 2016.

The company received the ‘Best Mobile App’ award for City Centres’ mobile app at the MDA that recognised the best mobile app in terms of originality, how beneficial it is to its users, accessibility and efficiency, innovation in technology as well as UX and overall design.

The second was the Bronze Award for the sustainability layer of its 2015 Monopoly campaign under the ‘Best Engagement Strategy’ category at the Festival of Media Awards MENA. Majid Al Futtaim was the only shopping malls group shortlisted during the Festival of Media. The recognition demonstrated the importance of delightful consumer experience delivered through activations paired with an innovative approach for media. The campaign merged ‘gaming’ with ‘giving’, creating memorable moments for all those who participated and raised more than AED1,800,000 ($500,000) for rebuilding houses in Nepal after the 2015 earthquake.

“Mobile technology is set to grow in importance and play a vital role in the consumer shopping experience. As an industry leader, Majid Al Futtaim is always looking for new ways to innovate and offer great customers experiences. The recognition of City Centres’ mobile app confirms our standpoint that using innovative technology infused with originality, and with consumer experience always top of mind is the way forward,” says Fuad Mansoor Sharaf, senior director – property management, shopping malls for Majid Al Futtaim Properties.

“In line with the company’s vision to create great moments for everyone, everyday, we will continue to deliver great experiences for our visitors. A perfect example of this vision brought to life is our Monopoly campaign. We brought a giant version of the world famous game to the region for the first time two years ago, and won several awards for its marketing excellence and innovation. We are very proud to have been recognised for the success of its charitable angle, as our visitors thoroughly enjoyed the experience and were able to make a difference by helping others in need at the same time,” he adds.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau




Download Images RetailME Magazine