Shaikha Eissa Lutfi, Founder, She Burger
From an on-demand service to dine-in venues Emirati home-grown brand She Burger has come a long way. Brainchild of Shaikha Eissa Lutfi, She Burger started from her kitchen and went on to become a rage on Instagram, also named as the Top 10 Best Burgers in Dubai.
Five years on She Burger has expanded to Riyadh, Saudi Arabia and has started a central cloud kitchen operation to serve more areas in the UAE. It has also launched a pop-up concept for winter called Kuro with a Japanese twist.
In an exclusive interview with RetailME Lutfi shared how the brand has evolved despite challenges.
What inspired you to start a burger brand?
I love to eat burgers. I love making them too. So, I started making burgers at home for family and friends. After researching a lot, trying out new sauces and making family and friends go through rounds of tasting, I started posting photos of the burgers Instagram. That’s when it started getting attention, gaining popularity. Eventually it pushed me to start a brand and She Burger was born.
What kind of challenges have you navigated?
I’ve faced a lot of challenges especially while I was operating the kitchen from home and even during the initial phase of launching the first restaurant. Things like choosing high quality beef and chicken was very challenging until I started receiving calls from big suppliers. I also got criticised but that didn’t stop me from proceeding; in fact, every time I was criticised it made me want to do better. Financially I was doing well but again we always have our ups and downs. But as I said I learnt a lot from my mistakes.
What is the latest twist you’ve added to She Burger?
I did a unique Wagyu Indomie noodle with Wagyu strips with Indomie noodles rich in Korean flavours, topped with a sunny side up egg and crunchy garlic. I like to say we’re not just about burgers but more than that. We like to explore unique appetizers and sharables.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BLandmark Group’s ‘Circulife’ could be a “giant leap” towards UAE’s textile circularity goals
“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ For decades, Haldiram’s built deep recall across the UAE through its packaged
In hospitality, brands are often discussed as concepts. But the strongest ones
At Souk Madinat Jumeirah, with the Burj Al Arab rising quietly in
Keto Kartel has entered the UAE’s premium wellness food space at a
With at least seven stores now operating across the country—mainly in Dubai,
The UAE Restaurant Group (UAERG), the official representative body of the country’s
As one of the world’s largest pizza chains, Little Caesars is making
Experiential dining has transformed the restaurant industry inculcating multi-sensory gastronomy to Instagram-worthy
From predictive inventory to robot deliveries, technology is reshaping the hospitality industry
The food service industry in the Middle East is being ushered into
When Mohamed Matar Al Falasi started Saddle Café in Dubai in 2017,
Previous Article
