From on-demand service to a dine-in venue at Dar Al Wasl Mall in Al Safa, Emirati home-grown brand She Burger has come a long way. Brainchild of Shaikha Eissa, She Burger literally started from her kitchen and went on to become a rage on Instagram, which listed Eissa burgers as a local, best-kept secret back in 2013.
The idea was simple; Eissa enjoys mixing up ingredients to cook up a storm and wanted to be her own boss. She was also keen to add more flavours to the home-grown burger landscape. “There was a time when the UAE market didn’t have so many burger brands,” she stated. “I wanted to introduce different global flavours to the home market – like Buffalo Burger from the US. At home, I would create new flavours and use different fillings to make various types of burgers for family and friends. They liked the burgers and would ask me to make more for them.”
From friends and family, the circle increased. The number of orders, via Instagram and WhatsApp, kept rising. At a certain point, Eissa would deliver 600 orders a day, all made in her home kitchen. People had to place orders almost a day in advance to get a burger. A journey that started with AED1,500 from a home kitchen soon required more investment to build a commercial kitchen.
Fast forward to 2018, Eissa set up the She Burger restaurant at Dar Wasl with a personal loan and a business partner. But Eissa isn’t stopping here; she has bigger plans, including opening She Burger in The Dubai Mall for more brand exposure. Immediate next stop, however, is Saudi Arabia, with Riyadh being the entry point. “After Riyadh, we are keen to enter Jeddah as well,” Eissa revealed.
She is also thinking beyond She Burger, possibly launch something totally opposite of a burger brand – may be tap into the healthy food space.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching
Sunset Hospitality Group is stepping into 2021 with optimism and a load
In a virtual webinar held to announce the launch of Noon Food,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Walid Hajj and Fahad Alhokair, have officially launched the region’s first hybrid,
Dubai announced the suspension of entertainment activities at restaurants and hotels last
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)