No need to reach for your wallet or phone, just smile to make a purchase at Carrefour

February 10, 2023 | By Rupkatha B

No need to reach for your wallet or phone, just smile to make a purchase at Carrefour

In a first for biometric payments in the UAE Carrefour has implemented the Face Pay face verification platform for payments. Customers to Carrefour stores in Deira and Amsaf can now make purchases by smiling at a payment terminal instead of pulling out a phone or card using Face Pay.

“Carrefour is ever keen to introduce new technologies that enhance the customer experience whilst finding solutions that can eliminate friction,” said Bernardo Perloiro, Chief Operating Officer – GCC at Majid Futtaim Retail. “Face verification will make it easier and more convenient for our customers to check out efficiently without having to reach for their wallets. This safe, seamless payment method only takes a few seconds, and we are excited to be one of the first retailers to be rolling this out across the UAE.”

Among Carrefour’s other tech-driven innovations are the launch of Carrefour City+ at the end of 2021 to provide a one-of-a-kind experience merging physical and digital realities. The region’s first check-out-free store is powered by artificial intelligence from start to finish with cameras and machine learning that follow customers’ movements and track purchases in real-time.

Beyond tech, sustainability is a priority

Mindful of local sourcing Carrefour sources over 80% of its products from the region as part of its commitment to supporting local economies, producers and suppliers in the communities.

A good example is the launch of Carrefour BIO a year ago focused on organic and locally sourced products. The concept is replete with a showcase for local business, an indoor hydroponic farm, a sit-down café and more.

In addition, Carrefour has also rolled out electric motorbikes in multiple markets such as Kenya and the UAE. These have the power and range to travel long distances with lesser impact on traffic and come equipped with temperature-control technology for food deliveries whilst also reducing emissions involved in product transportation.

Importantly, in the UAE Carrefour has seen an 80% drop in single-use plastic bag consumption since the government’s blanket ban came into effect during the summer of 2022. The brand plans to roll out similar initiatives across the region to raise awareness around sustainable practices across the supply chain from partnering with local farms and switching to recyclable packaging to encourage the use of reusable bags.

Business milestones and growth outlook for 2023

Despite existing challenges Carrefour is recording significant growth over multiple territories and verticals. In Pakistan, investment figure recently hit PKR11 billion, while Carrefour Egypt witnessed a 300% increase in online orders.

Another milestone has been the transformative success of Carrefour private brand range which provides locally sourced products at competitive prices benchmarked against global brands. Spanning over 5,000 products, regional penetration has increased exponentially due to changes in consumption and purchasing habits. For example, sale of Carrefour branded soups and starters category has soared by 929% in the UAE, makeup and accessories have increased by 207% in Jordan and fabric care has registered a 182% growth in Qatar.

Looking ahead Carrefour plans to strengthen presence in its core markets with plans to open several new stores in 2023. It will scale its B2B vertical ‘Carrefour Business’ servicing the HoReCa market across the GCC and launch further in-store live cooking and ready-to-eat products and experiences.


Previous Article Next Article



CEOs Conclave at SRF 2023

CEO’s Agenda: Unlocking the Treasure Chest of Retail Opportunities

Finding the treasure chest of opportunities needs years of journeying through the 

Continue Reading

January 19, 2024 | By RetailME Bureau
Culinary Playbook panel discussion at SRF 2023

Culinary playbook: On a gastronomic adventure

How is the food service industry in the Kingdom of Saudi Arabia 

Continue Reading

January 18, 2024 | By RetailME Bureau


Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau

Download Images RetailME Magazine