Net-a-Porter to launch shoppable social media mobile app


May 10, 2015 | By RetailME Bureau

Luxury fashion e-tailer Net-a-Porter will launch a new mobile application on May 13 on an invite-only basis for iPhone, iPad and Apple Watch – calling it completely shoppable social network – to enable customers to socialise online in addition to purc hasing products.

The app will have built-in visual recognition technology that customers can use to upload photos of clothes. It will then match these with styles that can be bought on the e-tailer’s platform.

While users will be able to share their favourite styles and inspirations with other consumers, designers, brands and style leaders, every brand that is sold on the e-tailer’s platform will have a portal, through which consumers can shop and engage with the brand.

“Digital innovation doesn’t stand still and neither do we. We are incredibly excited to launch the world’s first luxury shoppable mobile social network where fashionable digital women all over the world can connect and enjoy a unique and seamless shopping experience across all devices,” says Natalie Massenet, founder and executive chairman of the Net-a-Porter Group.

“It all began as a secret start-up project within the Net-a-Porter Group with the goal to re-imagine Net-a-Porter for the mobile and social world we now live in. This is the first time we have re-defined the shopping experience with the consumer as curator,” adds Sarah Watson, vice-president of the Net Set, the new social shopping network.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Employee retention has been on every company’s minds, especially since the fears 

Continue Reading

August 16, 2022 | By Shruthi Nair

The Frozen Chicken’ as Spinneys was fondly referred to back in the 

Continue Reading

August 8, 2022 | By Shruthi Nair

Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the 

Continue Reading

July 20, 2022 | By Justina Eitzinger

GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading 

Continue Reading

July 19, 2022 | By Justina Eitzinger

Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Shruthi Nair




f
Download Images RetailME Magazine