Move in tandem with your customers

May 11, 2015 | By RetailME Bureau

Narain Jashanmal, head of direct response advertising – MENA for Facebook, an erstwhile retailer who was part of the successful Jashanmal Group, moderated the first RetailME Connect roundtable that focussed on “Decoding the Omni-channel Formula.”

RetailME finds out if Jashanmal enjoyed moderating the maiden Connect Series and his views on regional omni-channel readiness

Did you enjoy moderating RetailME Connect?

It was a great session. What I liked most is the way it brought together key players from IT and marketing, creating an intersection where omni-channel sits. The roundtable format too made a lot of sense, making way for meaningful discussions on omni-channel.

What is your key take-away from RetailME Connect?

A key take-away is the realisation that we’re a little ahead in terms of omni-channel usage compared to what I’d expected. Of course there’s still a lot of work to do. But we’re heading in the right direction.

Are retailers within the region omni-channel ready?

Retailers are definitely endeavouring to get omni-channel ready. One of the crucial things to do in this regard is carefully examine consumer behaviour. The way they’re using Instagram, Facebook messenger or even WhatsApp tells us a lot about where things are heading and what people want. So retailers will have to use consumer behaviour as bellwether to set up their business strategies accordingly.

What are the hurdles to running a successful omni-channel business in the region?

It is really the will to succeed! One of the major aspects that came up a few times during the roundtable discussion is organisational structure. Businesses will have to think about this carefully to put in place a successful omni-channel strategy to serve customers as effectively as possible. That’s something to think about – do businesses have the will to reorganise? Is there a desire to bring in the right people to implement an effective omni-channel strategy? Is generation gap preventing retailers from understanding customer expectation, realigning their business accordingly?

And I think businesses are gradually getting there. What will really matter is the speed of implementation. Here I’d like to quote the example of Facebook, boasting over a billion users globally, where ‘Move fast and break things’ is our motto. Around three and half years ago Facebook wasn’t a mobile optimised social media site. Soon we started noticing users shifting from desktop to mobile devices. So we’d to change fast. And we did! The engineers were given the requisite trainings and we did what we’re best known for – moving fast. Today mobile apps account for a major portion of our ad revenues.

Previous Article Next Article



Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau
From a small home kitchen to becoming B Corp certified: The Hello Chef journey

Ask any entrepreneur worth their salt and they will tell you the 

Continue Reading

November 20, 2023 | By Rupkatha B
Agthia Group

A regional food and beverage (F&B) major Agthia Group PJSC has signed 

Continue Reading

November 2, 2023 | By RetailME Bureau
Double-digit e-commerce growth for UAE & KSA food industry amid inflationary pressures: NielsenIQ

Amid constraints of current inflationary pressures leading to significant price hikes averaging 

Continue Reading

October 25, 2023 | By RetailME Bureau
InFlavour to showcase diversity of KSA’s F&B sector

Global heavyweights from around the world are confirming their participation at InFlavour, 

Continue Reading

September 6, 2023 | By RetailME Bureau

Download Images RetailME Magazine