LUSH and Mattel launch limited-edition Barbie collection


August 16, 2023 | By RetailME Bureau

LUSH and Mattel launch limited-edition Barbie collection

Perfectly timed with the release of the movie Barbie in the UAE (August 10), British ethical beauty brand LUSH and American entertainment major Mattel have launched a limited-edition Barbie themed bath, body and haircare collection.

The Barbie x LUSH Collection themed around the importance of creating a self-care routine is exclusively available on the LUSH app and online from August 10, while it will be available in LUSH stores starting August 17. The collection offers a complete range of self-care in Barbie’s quintessential pink hue, meant to be used and loved by everyone looking to reclaim the colour as a symbol of empowerment and being fearless.

“Partnering with an icon like Barbie is truly a dream come true for Lush. Barbie continues to push boundaries and doesn’t let anyone underestimate her abilities. We imagined what Barbie’s self-care routine would look like and created this range, meant to be used and loved by all. The collection is for everyone who wants to embrace the power of the colour pink!” stated Melody Morton, Creative Concepts Director at LUSH Cosmetics.

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