IMG Worlds of Adventure joins hands with Virgin Megastore for online, in-store ticket sales


February 2, 2016 | By RetailME Bureau

IMG Worlds of Adventure (IMGWOA), one of the world’s largest indoor theme parks scheduled to open in Dubai early this year, has announced a strategic partnership with Virgin Megastore for online and in-store ticket sales.

The tickets to IMGWOA’s grand opening and beyond will be available for purchase from all Virgin Megastores within the UAE and online at www.virginmegastore.ae. A ticket will grant visitors access to all four zones of the park – including Marvel, Cartoon Network, IMG Boulevard and Lost Valley – Dinosaur Adventure – offering them the chance to enjoy an array of adrenaline-pumping roller-coasters, thrill-rides and spine-tingling attractions.

“At IMGWOA we are proud of our strategic partnership with the region’s leading entertainment retailer Virgin Megastore to issue our tickets, both online and in-store. With over 85% of the park now complete, announcing our ticketing sales partner is one of the final steps as we gear up for the grand opening,” says IMGWOA CEO Lennard Otto, CEO of IMG Worlds of Adventure.

“Virgin Megastore is excited about our partnership with IMGWOA. We are continuously working on bringing the best in entertainment and lifestyle to our customers, through products and services, both in-store and online. Our partnership with IMGWOA is one more way we can provide memorable experiences for our customers,” adds Nisreen Shocair, president MENA for Virgin Megastore.

In addition to thrill rides and entertainment, IMGWOA will also offer 28 F&B concepts with over 13 different cuisines, while those looking for souvenir can shop at 25 retail outlets that will offer exclusive special gifts, toys, collectables, fashion and accessories.

When it opens IMGWOA will span 1.5 million sqft and will offer an unprecedented theme park experience. By including state-of–the–art rollercoasters and rides plus impressive daily performances, the park is set to become a must-visit international destination, bringing the best of family entertainment to Dubai.

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