VR and AR are opening up “fantastic” opportunities for retailers


September 20, 2020 | By RetailME Bureau

“VR and AR are opening up fantastic opportunities for retailers at a crucial time for the industry. In an already competitive sector, there is mounting pressure to innovate in customer experience and respond to digital disruption. These technologies offer exciting ways to bridge the online and offline experience,” stated Sue Rissbrook, head of retail, PwC UK. “They can bring mobile and digital interactions into the real world, and push realistic ‘in-store’ experiences into the online world. This will help retailers deliver incredible omnichannel experiences.”

Virtual reality (VR) and augmented reality (AR), indeed, offer new ways to engage, entertain and interact with consumers, creating new possibilities in retail and gaming industries. Gaming is one area where many people have already experienced VR and AR, and the popularity of these technologies will almost certainly increase over the coming decade.

VR and AR also offer retailers the opportunity to create exciting new customer experiences, from virtual fitting rooms for fashion stores, to AR applications that let people test how furniture would look in their home before they buy. Retailers are also using VR and AR for consumer research, generating new insights into shopper behaviours and reactions to product placements, aisle configurations and branding changes.

“We expect to see more and more retailers looking into the ways in which these technologies can create value. The retail industry has always been at the forefront of innovation and has often been the proving ground for many technologies that have transformed our lives, such as the rise of online shopping. VR and AR look set to drive further dramatic change for the sector and for society,” Rissbrook added.

While VR and AR are opening up “fantastic” opportunities for retailers, according to PwC, these technologies have the potential to boost global GDP by up to $1.5 trillion by 2030.

Read the report

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

International food retailer, SPAR has today announced a global partnership to tackle food waste with the 

Continue Reading

December 3, 2020 | By RetailME Bureau

UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau




Download Images RetailME Magazine