Tryano’s online business increases five-fold

RetailME Bureau

Chalhoub Group’s luxury department store Tryano has recorded a five-fold increase in its online business compared to last year, as the brand ramped up shopping experience via e-commerce channel.

Tryano guests can access over 300 brands across fashion, beauty and home online through a tailored approach. The brand has delivered over 500 home shopping experiences, reinforcing Tryano’s promise to deliver the best edit of global and regional luxury beauty and fashion brands.

“With our guests staying at home, Tryano is adapting by providing relevant content and curated product ideas to fit current needs that highlight skincare, athleisure and loungewear, among others, contributing to an 160% increase in engagement compared to last year,” says Sharmila Murat, general manager, Tryano.

Also read: Consumers turning towards online amidst COVID-19

Catering to an ever-growing audience, has welcomed new brands on board such as Valentino, Alexander McQueen, Chloé and Swarovski. Tryano now offers free global shipping and returns, gift-wrapping, personalised styling services, as well as home tailoring.

As has now become a marketplace across the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain, brands that were not available in-store now have the opportunity to sell through the e-commerce platform, engaging with a wider audience across different markets.

“Through it all, we are totally focused on ensuring the safety of our loyal guests and dedicated teams and their families. At Tryano, we are taking all measures to ensure the highest levels of cleaning and sanitisation throughout our operations and deliveries to guests. At Tryano, together with our guests and our community we will emerge stronger than ever,” Murat concludes.


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