Tryano’s online business increases five-fold


April 23, 2020 | By RetailME Bureau

Chalhoub Group’s luxury department store Tryano has recorded a five-fold increase in its online business compared to last year, as the brand ramped up shopping experience via e-commerce channel.

Tryano guests can access over 300 brands across fashion, beauty and home online through a tailored approach. The brand has delivered over 500 home shopping experiences, reinforcing Tryano’s promise to deliver the best edit of global and regional luxury beauty and fashion brands.

“With our guests staying at home, Tryano is adapting by providing relevant content and curated product ideas to fit current needs that highlight skincare, athleisure and loungewear, among others, contributing to an 160% increase in engagement compared to last year,” says Sharmila Murat, general manager, Tryano.

Also read: Consumers turning towards online amidst COVID-19

Catering to an ever-growing audience, Tryano.com has welcomed new brands on board such as Valentino, Alexander McQueen, Chloé and Swarovski. Tryano now offers free global shipping and returns, gift-wrapping, personalised styling services, as well as home tailoring.

As Tryano.com has now become a marketplace across the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain, brands that were not available in-store now have the opportunity to sell through the e-commerce platform, engaging with a wider audience across different markets.

“Through it all, we are totally focused on ensuring the safety of our loyal guests and dedicated teams and their families. At Tryano, we are taking all measures to ensure the highest levels of cleaning and sanitisation throughout our operations and deliveries to guests. At Tryano, together with our guests and our community we will emerge stronger than ever,” Murat concludes.

 

For all the latest retail news from Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Jones the Grocer set to open its doors at Dubai’s newly launched 

Continue Reading

October 18, 2020 | By RetailME Bureau

Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the 

Continue Reading

October 16, 2020 | By RetailME Bureau

The regional food and grocery delivery app Talabat has announced the expansion 

Continue Reading

October 15, 2020 | By RetailME Bureau

Walmart is hiring 10,000 new employees in Canada for positions in stores 

Continue Reading

October 14, 2020 | By RetailME Bureau

British quality grocery retailer Waitrose & Partners launched its first e-commerce platform 

Continue Reading

October 11, 2020 | By RetailME Bureau

Saudi Arabia-based operator of hypermarkets and supermarkets BinDawood Holding has priced its 

Continue Reading

October 7, 2020 | By RetailME Bureau
Miguel Angel Povedano, chief commercial officer of Majid Al Futtaim – Retail

Majid Al Futtaim announces the launch of a customer insight platform, powered 

Continue Reading

October 7, 2020 | By RetailME Bureau
New Choithrams store opens at Emerald Court, Al Barsha

A new Choithrams store opens at Emerald Court, Al Barsha in Dubai 

Continue Reading

October 5, 2020 | By RetailME Bureau
Asda has new owners

Asda has new owners, as The Issa brothers and TDR Capital are 

Continue Reading

October 5, 2020 | By RetailME Bureau
Spinneys sees “dramatic changes” in shopping patterns

UAE-based supermarket chain Spinneys sees “dramatic changes” in shopping patterns since the 

Continue Reading

October 4, 2020 | By Rupkatha Bhowmick
Food Crowd is now delivering from farm to home

A new platform in the UAE, Food Crowd is now delivering from 

Continue Reading

October 1, 2020 | By RetailME Bureau
Eagle Hills Sharjah signs up Every Day Fresh Hypermarket

Eagle Hills Sharjah signs up Every Day Fresh Hypermarket to meet the 

Continue Reading

September 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine