The lucrative future of cinemas


December 31, 2018 | By Rupkatha Bhowmick

Majid Al Futtaim’s VOX Cinemas has been working relentlessly to take the cinema experience in the region to the next level, by making it more engaging and exciting. VOX Cinemas’ – rebranded from CineStar around eight years ago in 2011 – growth trajectory has been impressive. In 1999, the first VOX Cinemas (then CineStar) opened in City Centre Ajman, followed by City Centre Deira in 2000, Marina Mall in 2001, Mall of the Emirates in 2005 and City Centre Mirdif in 2010. In the first 11 years, VOX Cinemas were rolled out at five locations. In total, over the two decades, 355 screens opened across eight countries.

“In 2019, we forecast to open 100 screens of VOX Cinemas in Saudi Arabia alone,” reveals Cameron Mitchell, CEO, Majid Al Futtaim Cinemas and Leisure & Entertainment, during an exclusive conversation with RetailME.

VOX Cinemas, Mall of the Emirates

VOX Cinemas, Riyadh Park

When cinemas opened in Saudi Arabia towards April 2018, VOX Cinemas was the second operator to get the licence. “We opened the first VOX Cinemas at Riyadh Park in May amidst much fanfare,” Mitchell recollects. “By the end of 2019, we hope to touch 100 screens in Saudi Arabia. We have already signed up 220 screens – of the 600 that we expect to open within the next five years, across the top 10 cities in KSA. And we expect to sign another 150 in the next six months. We are also co-locating our family entertainment centre, Magic Planet – including Yalla! Bowling – alongside VOX Cinemas, wherever possible.”

“Hereon we will grow more aggressively, in new markets like KSA as well as in existing regions where we have a presence. Among the planned future openings for 2019, outside of KSA, are in City Centre Almaza in Cairo; City Centre Sohar in Oman; Nakheel Mall on the Palm in Dubai; and Al Jimi Mall in Al Ain, to name a few. With our current growth trajectory, we aim to touch the 1,200 screens-mark within the next five years across the UAE, Saudi Arabia, Bahrain, Oman, Qatar, Lebanon, Egypt and Kuwait,” he shares.

Read the full article in the January edition of RetailME

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Jones the Grocer set to open its doors at Dubai’s newly launched 

Continue Reading

October 18, 2020 | By RetailME Bureau

Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the 

Continue Reading

October 16, 2020 | By RetailME Bureau

The regional food and grocery delivery app Talabat has announced the expansion 

Continue Reading

October 15, 2020 | By RetailME Bureau

Walmart is hiring 10,000 new employees in Canada for positions in stores 

Continue Reading

October 14, 2020 | By RetailME Bureau

British quality grocery retailer Waitrose & Partners launched its first e-commerce platform 

Continue Reading

October 11, 2020 | By RetailME Bureau

Saudi Arabia-based operator of hypermarkets and supermarkets BinDawood Holding has priced its 

Continue Reading

October 7, 2020 | By RetailME Bureau
Miguel Angel Povedano, chief commercial officer of Majid Al Futtaim – Retail

Majid Al Futtaim announces the launch of a customer insight platform, powered 

Continue Reading

October 7, 2020 | By RetailME Bureau
New Choithrams store opens at Emerald Court, Al Barsha

A new Choithrams store opens at Emerald Court, Al Barsha in Dubai 

Continue Reading

October 5, 2020 | By RetailME Bureau
Asda has new owners

Asda has new owners, as The Issa brothers and TDR Capital are 

Continue Reading

October 5, 2020 | By RetailME Bureau
Spinneys sees “dramatic changes” in shopping patterns

UAE-based supermarket chain Spinneys sees “dramatic changes” in shopping patterns since the 

Continue Reading

October 4, 2020 | By Rupkatha Bhowmick
Food Crowd is now delivering from farm to home

A new platform in the UAE, Food Crowd is now delivering from 

Continue Reading

October 1, 2020 | By RetailME Bureau
Eagle Hills Sharjah signs up Every Day Fresh Hypermarket

Eagle Hills Sharjah signs up Every Day Fresh Hypermarket to meet the 

Continue Reading

September 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine