VOX Cinemas to launch at Al Qasr Mall in Riyadh

RetailME Bureau

Saudi Arabia-based real estate developer Dar Al Arkan has signed an agreement with Majid Al Futtaim to open VOX Cinemas multiplex in KSA. The deal was officially signed in Riyadh and works have started immediately. VOX Cinemas will operate the new 15-screen multiplex at Dar Al Arkan’s Al Qasr Mall in the Saudi capital.

The multiplex is scheduled to open in the first quarter of 2019 and will include VOX Cinemas’ signature KIDS and MAX experiences. KIDS is a family-friendly movie environment designed for little movie fans and MAX is the mega-screen made for big blockbuster viewing.

The design involves a major retail transformation of an existing section of the mall for the brand-new 15-screen multiplex, which will offer a superior leisure experience to the mall visitors. There will be addition of more outlets for casual dining and entertainment, including indoor bowling will enhance the visitors’ experience at the mall.

At its contemporary four-storey building, Al Qasr Mall hosts regional and international high-street favourites, diverse dining experiences providing myriad options in food and beverage outlets, a food court for quick bites, indoor fun zone for children and Carrefour Hypermarket to shop home-essentials.

Yousef Bin Abdullah Al Shelash, chairman of Dar Al Arkan Development, revealed the plans for the mall visitors, saying, “Majid Al Futtaim is a perfect partner that will help us create a unique experience at Al Qasr Mall for Riyadh residents and visitors. The company is considered the largest cinema operator in the region. It offers the most innovative and customer focused cinema experience, including the latest cinematic technology and a range of different cinema concepts to suit different consumer expectations. Al Qasr Mall is an ideal site for this new feature in family entertainment and is expected to become a celebrated addition to our existing and diverse selection of outlets that offer something for everyone.”

“These are exciting times for Saudi Arabia and we are delighted to be playing a small but significant part towards achieving the Kingdom’s Vision 2030, which aims to build an entire ecosystem for arts, tourism and entertainment,” he adds.

“The new cinema complex will meet the expectations of our discerning guests and will feature the next generation technology fit for the current sophisticated and tech-savvy Saudi movie-buffs. This is a significant contribution and a novel addition to the evolving Saudi-cinema-culture. We are delighted to be partnering with Majid Al Futtaim on this exciting project in Riyadh,” states Kelvin Kwok Han Sim, CEO, Dar Al Arkan Development.

“We are pleased to partner with Dar Al Arkan on this exciting project. This is a significant opportunity for us to play an active role in contributing to Saudi Arabia’s 2030 vision which places culture and entertainment at the heart of a quality of life for Saudi citizens and residents,” remarks Cameron Mitchell, CEO, Majid Al Futtaim Cinemas.

“We are thrilled to be introducing the new entertainment complex at Al Qasr Mall, which will bring family entertainment and blockbuster movies to the doorsteps of film fans here in Riyadh. Our partnership with Majid Al Futtaim will bring exciting additions to Al Qasr Mall. Great care has gone into integrating the new complex with the existing modern retail facilities, to provide an exceptional choice in entertainment for families. When completed, the transformation in Al Qasr Mall will set a new standard for retail and family entertainment experiences for the people of Riyadh,” concludes Mohamed Galal, CEO of Dar Al Arkan Assets Management, the company’s retail and leasing division.

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