Beauty brand Sephora has launched the checkout feature on Instagram further to its digital collaboration with the social media platform, with an aim to make the shopping experience more seamless for its community of 20 million followers.
In Sephora’s new digital storefront, users can buy a product available with checkout right from their Instagram feed or stories. Sephora has brought along more than 80 of its brands onto Instagram checkout to make client shopping faster, easier and more convenient. This allows these brands to scale their business on the platform and provides a connected beauty buying experience across different Instagram accounts.
“Sephora is thrilled to work with Instagram on this unique social shopping experience,” said Carolyn Bojanowski, SVP and GM of e-commerce, Sephora. “Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we’re always looking for new ways to enhance that beauty journey. We’re excited to deliver Instagram checkout, a new, seamless, direct and secure way to shop across our brands’ accounts, while still getting the perks of being a Sephora client.”
“Beauty lovers come to @sephora every day to discover products and connect with brands. “Together with Sephora, we want to make shopping inspiring and seamless for this community. So, you can see a product you love and buy it in just a few taps with Instagram checkout,” added Eva Chen, VP of fashion partnerships, Instagram.