JD.com records RMB269.2-bn during 618 Grand Promotion


June 23, 2020 | By RetailME Bureau

Chinese e-commerce retailer, JD.com has recorded transactions worth RMB269.2 billion during its 618 Grand Promotion, held from June 1-18. The transaction volume on the platform was up more than 33.6% year-on-year (YOY).

According to JD.com, 618 is an important sales opportunity. As compared to prior years, the participation of brands in this year’s 618 has been even more enthusiastic. During this 618, the transaction volume of 187 brands, international and domestic, surpassed RMB100 million.

On June 18, sales of JD Worldwide, JD’s platform for imported products, increased over 110% YOY. Sales of imported beauty products and pet products both increased over 400% YOY. Best-selling brands included Estee Lauder, A2, Aptamil, Swisse and Nintendo. This 618, 82% of merchants used JD’s cross-border warehouse and delivery service. On June 18, 80% of orders on JD Worldwide were sent out on the same day they were placed.

Also read: V-shaped recovery for personal care & cosmetics in China

Over 71% of new users came from lower-tier cities during this 618. That’s why, on June 8, JD Logistics announced the upgrade of its lower-tier markets programme to offer 24-hour delivery service in 1,000 counties and 10,000 townships in China, to provide a superior experience for local customers.

During the ongoing pandemic globally, overseas consumers have also turned to JD’s outbound e-commerce platform for the supply of daily necessities. JD Global Sales, which runs the outbound business, witnessed a 271% growth in transaction volume during the 18-day campaign. The top five best-selling markets were Hong Kong SAR, Chinese Taipei, the US, Japan and Singapore. The five most popular products included computers, smartphones, books, electronics products and small home appliances.

From June 1-18, JD reported that fresh food sold online and offline increased 100% YOY. Sales of over 1,000 fresh produce brands increased 100% YOY. Sales of vegetables increased 160% and meat increased 174%. During the same period, the number of medical and healthcare products sold increased 173% YOY, while online medical consultation volume increased 404% YOY.

During this year’s 618, JD.com hosted over 300,000 livestreaming sessions. Sales of 31 brands’ livestreaming rooms surpassed RMB100 million and sales of 167 brands’ livestreaming rooms surpassed RMB10 million.

COVID-19 has certainly accelerated the adoption of e-commerce not just in China but globally. At the same time, considerable uncertainty remains about how long the epidemic will persist. According to JD.com’s retail CEO, Lei Xu, the company has benefitted in the short term, due to its leadership in digitalisation, supply chain and category advantages, among others.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau




Download Images RetailME Magazine