Instagram launches shopping tags in KSA, UAE, Lebanon


April 28, 2019 | By RetailME Bureau

In a bid to develop its platform’s shopping features, Instagram is expanding the availability of shopping tags to managed businesses in three new markets in the MENA region – including Saudi Arabia, the UAE and Lebanon.

The new feature will enable businesses with a dedicated Facebook sales team to tag products in their posts that will then link through to the product’s pages on their websites, making the shopping experience seamless for users.

Shopping tags facilitates on-platform shopping by creating more opportunities and simpler ways for Instagrammers to discover and explore products. As part of the new shopping functionality, a shopping bag icon will appear on Instagram posts that feature tagged products. When tapped, the tags will reveal more details and enable people to click through to a product page with more detailed information and a link to purchase the item on the retailer’s own website. This way, shoppers no longer have to navigate away from Instagram to complete a transaction.

Shopping tags has enjoyed great success since it was launched in 2017. The feature demonstrates how Instagram is constantly evolving its tools to improve user-experience and enable e-commerce with seamless shopping. Shopping tags has benefits for both Instagrammers and businesses allowing users to explore their favourite brands and products by giving them easy access to additional information. It offers businesses additional opportunities to build relationships with their valued customers. All businesses with a catalogue connected to their account can avail of this new feature and tagging a product is as simple as tagging a person in a post.

Instagram will also be announcing the introduction of additional shopping features in the coming weeks in an effort to make the platform the best place to shop.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau




Download Images RetailME Magazine