Popular image-centric social media platform, Instagram has introduced a “Checkout on Instagram” feature allowing users to view a product, select from various options and place an order without leaving the app.
When placing an order for the first time, the user’s name, e-mail, billing information and shipping address are securely saved to make the shopping experience convenient and faster from next time onwards. The user will also receive notifications about shipment and delivery right inside Instagram.
The Checkout on Instagram feature is available in the US and only for a set of brands including Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, H&M, Huda Beauty, KKW, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Ouai Hair, Outdoor Voices, Prada, Revolve, Uniqlo, Warby Parker and Zara, among others. More brands will be added in the days to come.