Giordano reopens upgraded store at City Centre Deira

RetailME Bureau

Global apparel brand Giordano recently re-opened its fully renovated and upgraded store at City Centre Deira. Located on Level 1, the store has a fresh new look, which redefines simplicity and embraces a more classic and refined concept.

Space is maximised for product displays and customer interaction, including wider entrances and larger, more comfortable fitting rooms. Products are also presented in different ways for customers’ easy visualisation of styles.

Wood accents have been added to increase the feeling of warmth and natural space, while energy-efficient LED lights enhance the customer experience at the same time minimising the store’s carbon footprint.

“As we upgrade our stores’ design, we are confident of attracting more customers to come and shop at our stores,” avers Ishwar Chugani, managing director at Giordano.

Following over two decades of consistent brand growth and with 250 stores operating in the region, Giordano has planned an aggressive expansion and will roll out the new design concept across all its stores in the region.