As part of its efforts to support Dubai’s frontline heroes, digital platform FoodKarma that seeks to reduce food wastage, recently delivered free meals to healthcare workers at Al Zahra Hospital Dubai. For this initiative, FoodKarma joined hands with its F&B partners – including Dusit Thani Hotel Dubai, 1762 Café, Le Pain Quotidien, Cooloo Tamam and Armela Farms, among others.
“FoodKarma is about positivity, cooperation and unity, with the aim of promoting good karma. Together with our food and beverage partners, we wanted to do our little bit to support the frontline workers (including, doctors, nurses and maintenance and cleaning staff), because, during these challenging times, they put their lives at risk every day to keep us safe,” says Eugenie Dronneau, founder and CEO, FoodKarma.
“This effort would not have been possible without the amazing support of our partners at 1762, Armela Farms, Cooloo Tamam, Dusit Thani Dubai, and Le Pain Quotidien, along with the much-appreciated help of Katch International,” she adds. “All of them have responded to this idea with the utmost enthusiasm and support, and we want to thank them sincerely for all their efforts! We hope to be able to organise more initiatives like this throughout the year, to help the community and those in need as much as possible.”
Since its launch on March 1, 2020, FoodKarma has continued to support its partners, local businesses and the wider F&B community, particularly during such challenging circumstances. By adding a B2B section to its app, FoodKarma has waived all commissions, when food is rescued using the app. As a result, 100% of the money spent by users goes directly to the outlets they order from.
As the iconic line goes, “I get by with a little help from my friends,” and that’s exactly the approach that FoodKarma is following along with its F&B partners during the current challenging time.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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