In trying times like now owing to the spread of COVID-19, social distancing has become an imperative and in most countries a directive; and people are restricted from eating out. Dubai’s newest app FoodKarma, however, is adding a dash of excitement to those who are still seeking delicious food, while reducing food wastage.
Launched by Eugenie Dronneau this month, the app allows eco-mindful consumers to buy food at discounted prices, while helping food businesses in the region to cut down on the amount of perfectly good food that they have to often throw away.
FoodKarma has already collaborated with a number of restaurants and cafés – such as Appetite, Cooloo Tamam, Ultra Brasserie and Wild & The Moon – that are eager to offer tasty, high-quality food at discounted prices, every day. The underpinning approach is that merchants will list food items on the FoodKarma platform at a reduced price to be bought by businesses and consumers before it is too late.
FoodKarma comes at a time when restaurants and cafés are taking a hit amidst the spread of COVID-19. Thus, the app is not charging any fee to get listed, while helping the cafés and restaurants generate their daily income and tackling food waste at the same time.
“Although the convenience of delivery apps helps ease the difficulties of customers getting food during social distancing, it could also cost a lot when used regularly,” Dronneau observes. “A lot of cafés and restaurants are facing less footfall, putting a strain on their ability to sell products. Add to that, the uncertainty around managing their food manufacturing and distribution. FoodKarma helps them to manage any excess production and avoid wastage by facilitating the distribution channel that connects them with end-users who can rescue the food. And restaurants listed with us don’t have to pay any commission, as of now.”
FoodKarma’s ultimate goal is to help save approximately three million tonnes of food wasted every year in the UAE, worth AED13 billion. “Although this will involve a paradigm and mindset shift in both businesses and consumers, we fundamentally believe that it’s a win-win scenario for everyone,” Dronneau states.
“Food waste in Europe and across the world is a global issue, and has been a serious topic for quite some time now. Although, there are various entities seeking to mitigate and solve the problem internationally, there are very few groups dedicated to providing solutions to address food wastage in the Middle East. FoodKarma is seeking to create a platform to provide solutions to combat food waste not just within restaurants, but also within hotels, wholesalers, local producers and supermarkets,” she concludes.
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Al Qana, the waterfront social dining and entertainment destination in Abu Dhabi,
GCC’s online luxury resale marketplace, The Luxury Closet announced that it has
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Food trucks may have seemed like a good idea at the time,
British retailer Marks & Spencer, operated by the Al-Futtaim Group has announced
Shopping philosophies and consumer demands have changed massively in the last couple
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching
Sunset Hospitality Group is stepping into 2021 with optimism and a load