Digital engagement is key amidst COVID-19 lockdown

Rupkatha Bhowmick

As most countries globally are under lockdown, owing to the COVID-19 pandemic, engagement – through digital platforms – is key for brands to stay relevant and top of mind among customers and communities.

Nakheel Mall, for example, recently allowed two drone racers to capture unique footage, offering its audience a glimpse of the shopping mall digitally, as a way of engagement.

From the world of leisure and entertainment, Disneyland Paris has launched a free platform called “Disneyland Paris at Home,” offering entertaining games, activities, videos and more to spark imagination, inspire creativity and share the magic from the comfort of home.

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Other brands such as Fitness First Middle East and athleisure brand lululemon athletica are engaging with their audiences through virtual fitness and yoga classes.


If your brand is undertaking similar efforts to digitally engage with customers and communities, share your story with us at [email protected]


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