lululemon shares lessons from China: Coresight Research

April 8, 2020 | By RetailME Bureau

Amidst the on-going COVID-19 pandemic, Canadian athleisure brand lululemon athletica has reported favourable earnings and shared some lessons from its experience in China, as reported by Coresight Research.

Firstly, the numbers: lululemon reported its 4Q20 earnings results, which included growth by region – North America was up 19%, international was up 25% and China was up 70%. For the full fiscal year 2019, lululemon delivered over $4 billion in revenue, representing 21% growth over the previous year.

Coming to the learnings, amidst the on-going crisis, lululemon stayed engaged with consumers by leveraging social media and apps to offer free exercise classes and encourage at-home workouts. The brand created the “Community Carries On” content portal for its community to connect and access online fitness and health resources. And, lululemon characterised its China learnings into two workstreams, “support” and “recovery.”

lululemon attributed its success of coming out of the coronavirus crisis to a mix of factors, including a strong balance sheet with cash, access to revolving credit, strong teams and leadership, product innovation, seasonless products and strong marketplace and vendor partnerships. The brand is planning to reopen its stores on a market-by-market basis in the recovery phase.

The brand also confirmed that its North America and Europe businesses have followed the lead of China, where the retailer gained thousands of new followers on social media platform WeChat. Amidst store closure, lululemon is now offering online “sweat sessions” for yoga, meditation, Pilates, dance and other training exercises on Instagram.

In addition, lululemon has also launched a $2 million global Ambassador Relief Fund to assist its ambassadors, many of whom own studios in their local communities, to sustain their businesses.



Previous Article Next Article


UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau

UAE homegrown marketplace, has announced its Yellow Friday sale from November 

Continue Reading

November 5, 2020 | By RetailME Bureau

UAE-based Al Maya Group officially launched an exclusive range of Woolworths products 

Continue Reading

October 30, 2020 | By RetailME Bureau

Abu Dhabi headquartered LuLu Group has opened its latest hypermarket at Khalifa 

Continue Reading

October 29, 2020 | By RetailME Bureau

elGrocer, the grocery delivery app with ties to some of the major 

Continue Reading

October 25, 2020 | By RetailME Bureau

Jones the Grocer set to open its doors at Dubai’s newly launched 

Continue Reading

October 18, 2020 | By RetailME Bureau

Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the 

Continue Reading

October 16, 2020 | By RetailME Bureau

The regional food and grocery delivery app Talabat has announced the expansion 

Continue Reading

October 15, 2020 | By RetailME Bureau

Walmart is hiring 10,000 new employees in Canada for positions in stores 

Continue Reading

October 14, 2020 | By RetailME Bureau

British quality grocery retailer Waitrose & Partners launched its first e-commerce platform 

Continue Reading

October 11, 2020 | By RetailME Bureau

Download Images RetailME Magazine