lululemon opens in Amsterdam


March 31, 2019 | By RetailME Bureau

Canadian activewear brand, lululemon athletica recently opened its first store in the Netherlands. The store is located in Amsterdam’s Nine Streets area.

Spanning across more than 2,500 sqft, the lululemon athletica store features heritage stained glass windows, showcasing the brand’s men’s and women’s collections. Akin to most lululemon athletica stores around the world, this too has a dedicated community area and studio. The building in which the store is located houses a garden where guests are invited to “pause, reflect and connect.”

Being a highly community-driven brand, lululemon marked its arrival in Amsterdam with a powerful yoga practice session led by global yoga ambassador Baron Baptiste, which was attended by over 350 people.

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