Abu Dhabi-based developer Aldar Properties has partnered with the Department of Culture and Tourism Abu Dhabi (DCT) to launch the ‘Code Red Sale’ across all three of its malls – Yas Mall, The Mall at World Trade Center Abu Dhabi (The Mall at WTCAD) and Al Jimi Mall in Al Ain.
Scheduled from December 26 until February 5, the Code Red Sale will feature amazing discounts throughout hundreds of stores, plus Aldar’s Spend&Win competitions with a chance to win a grand prize of AED500,000 at Yas Mall and multiple exotic holidays at The Mall at WTCAD. Anyone who spends AED200 in Yas Mall or The Mall at WTCAD will be automatically entered into a prize draw to win astonishing weekly prizes.
At Yas Mall, visitors can enter to win a prize of AED100,000 every week, with the grand prize of a staggering AED500,000. At The Mall at WTCAD, guests will be offered the chance to win incredible 3 or 4 night Etihad holidays for two people to exotic locations such as Seychelles, Barcelona – Spain, Phuket – Thailand, Sri Lanka and Hong Kong.
Across three malls, discounts will range from 25% to 90% during the Code Red Sale. Offering the complete shopping experience, the sale will also feature extra-special promotions across fashion, jewellery and accessories, electronics, home décor and sporting brands. Participating brands include Debenhams, House of Fraser, Marks & Spencer, Diesel, Centrepoint, Home Centre, Emax and many more.
Commenting on the Code Red Sale, Saoud Khoory, director of mall operations at Aldar Properties, says, “As this time is very popular with visiting tourists and UAE residents alike for shopping for the new year ahead, we chose to partner with the Department of Culture and Tourism Abu Dhabi to launch the Code Red Sale so we can offer our visitors unbeatable discounts across fashion, home and more, while also gifting an array of incredible prizes with our ever-popular Spend&Win competitions.”
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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