Al Tayer Group to open The Fragrance Kitchen at Doha Festival City


January 15, 2017 | By RetailME Bureau

Al Tayer Group will open the first flagship store of The Fragrance Kitchen (TFK), a Kuwait-based fragrance house, at Doha Festival City. The brand is already present at the Qatar Duty Free, Hamad International Airport.

Founded in 2005 by Sheikh Majed Al-Sabah, a member of the Kuwaiti royal family, TFK is one of the most highly anticipated stores opening at the QAR6.5 billion mixed-use Doha Festival City.

“We have waited a long time to open our first store outside of Kuwait and Doha Festival City is the perfect location for this, with its carefully selected mix of retailers and international brands. We are excited to present our delectable fragrance recipes derived from rare ingredients, indigenous to the Gulf, and to showcase a fragrance experience never seen before in Qatar,” says Sheikh Majed.

“Within the retail offering of the mall we have a very carefully selected range of iconic international and local brands, and believe TFK, one of the region’s most innovative and distinctly Middle Eastern labels, will prove to be one of the most popular destinations for our shoppers,” adds Trevor Hill, general manager, Doha Festival City Mall.

Inspired by his ‘East meets West’ philosophy, Sheikh Majed has conceived TFK’s scent collections by uniting traditional aspects of Middle Eastern perfumery with the unrivalled expertise of a laboratory in Grasse, France, where his three unisex perfume collections are analysed, executed and bottled.

“We are delighted to bring Sheikh Majed’s personal touch to a full store environment. As the definitive leisure and retail experience in the country, Doha Festival City was our first choice to host the store. After launching TFK all over the globe, Qatar is turning out to be one of the most productive markets for the brand,” shares Preston Antonini, senior vice president of beauty at Al Tayer Group.

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