Noon puts fashion centre stage


January 12, 2017 | By RetailME Bureau

Soon to be launched online marketplace Noon.com has decided to use the high-street fashion segment as a central plank in its strategy to dominate the region’s fast-growing e-commerce sector. It will offer hundreds of exclusive fashion brands, five times more than its nearest competitor. Buyers will also be able to choose from more than three million products, in what will be a game-changing online retail experience for the region.

“For too long, consumers who want to buy fashion online in the Middle East have suffered from a lack of variety. The launch of Noon will change the regional online shopping experience for fashion forever,” stresses Noon founder and Emaar Properties chairman Mohamed Alabbar.

“Fashion will be at the very heart of the Noon experience. We will offer more brands and more products than any of our competitors. We will also launch with a large private label collection that will offer unmatched value to the customer. Noon’s fashion platform will be offered with a level of customer service that has not been seen in the region before. The sheer scale of our offering will also allow us to provide our customers with prices that will be impossible to beat,” he adds.

From mass-market megabrands to discount giants, Noon will offer its consumers access to a truly unique array of brands and products. It will also bring best-in-class customer service and the fastest delivery times to fashion-conscious consumers in the Middle East.

In total, Noon will offer 20 million products covering fashion, books, home & garden, electronics, sports & outdoor, health & beauty, personal care, toys, kids and baby products and much more.

The company will also provide same-day delivery through Noon Transportation, an in-house express delivery service. Payment will be conducted via NoonPay, a secure and innovative online gateway.

With an initial investment of $1 billion, Noon will launch in the UAE and KSA markets and will soon cover the entire Middle East region rapidly. Noon aims to grow online sales in the region from 2% of the total market ($3 billion) to 15% $70 billion) within a decade.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau
From a small home kitchen to becoming B Corp certified: The Hello Chef journey

Ask any entrepreneur worth their salt and they will tell you the 

Continue Reading

November 20, 2023 | By Rupkatha B
Agthia Group

A regional food and beverage (F&B) major Agthia Group PJSC has signed 

Continue Reading

November 2, 2023 | By RetailME Bureau
Double-digit e-commerce growth for UAE & KSA food industry amid inflationary pressures: NielsenIQ

Amid constraints of current inflationary pressures leading to significant price hikes averaging 

Continue Reading

October 25, 2023 | By RetailME Bureau
InFlavour to showcase diversity of KSA’s F&B sector

Global heavyweights from around the world are confirming their participation at InFlavour, 

Continue Reading

September 6, 2023 | By RetailME Bureau

Coffee Planet has unveiled a new brand identity to reinforce its position 

Continue Reading

August 7, 2023 | By Anurima Das
Food positive

The expansion of the organic food and grocery market in the UAE 

Continue Reading

July 26, 2023 | By Anurima Das
Union Coop reaffirms commitment to create an inclusive retail environment

Dubai-based consumer cooperative brand Union Coop has signed a memorandum of understanding 

Continue Reading

July 24, 2023 | By RetailME Bureau




Download Images RetailME Magazine