South Korean beauty and cosmetics conglomerate AmorePacific Group has announced plans to expand its beauty business into the Middle East by introducing cosmetics brand Etude House to the market in collaboration with Kuwait-based MH Alshaya.
The first Etude House store will open towards the second half of 2017, with plans to expand the business across the GCC. AmorePacific Corporation plans to use Dubai as its base in the Middle East. It has already established an overseas corporation, ‘AMOREPACIFIC ME FZ LLC’, in Dubai Design District (D3) to manage its business activities in the region. The company is 100% owned by AmorePacific Group.
“In the face of the dawning Eurasia era, AmorePacific seeks to move beyond Korea and create a route that connects China, South East Asia, India, the Middle East and Europe, with our unique ‘Asian Beauty’. The Middle East is in the middle of that route and it is a market with great potential as many people in the Middle East are turning their interests to Asian beauty products. We will make every effort to spread our ‘Asian Beauty’ culture to the customers in the Middle East by introducing innovative beauty products,” says Suh Kyungbae, CEO and chairman of AmorePacific Group.
“At Alshaya, we focus on offering our customers an unmatched choice of retail experiences with well-loved international brands. We are delighted to forge a partnership with AmorePacific Group to add Etude House to our portfolio of world-leading brands. We look forward to building a mutual success story with our new partners,” adds Mohammed Alshaya, executive chairman of MH Alshaya Co.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
Riyadh’s beauty scene is about to welcome one of the world’s most
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
Convenience in healthcare used to mean a pharmacy close to home. Today,
New space offers personalised experiences, live demos, and a deeper dive into
Gymshark, the UK-based fitness apparel brand, has made its highly anticipated retail
Aster Pharmacy, the retail arm of Aster DM Healthcare, has officially entered
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
One of the leading pharmacy chains in Australia, Chemist Warehouse has recently
UAE-based hair care startup Zaphira Nature is created to meet the needs
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Previous Article
