ABC Verdun brings new experiences to Beirut shoppers

August 10, 2017 | By RetailME Bureau

With its opening at the end of July, ABC Verdun Mall brings an uplifted level of experience to the Verdun neighbourhood, creating a bustling destination for shopping, leisure and entertainment and social interaction for Lebanese, expatriates and tourists.

The glittering opening ceremony brought together over 1,700 people, including celebrities, influencers, politicians, opinion leaders and the famous internationally known Lebanese star, Hiba Tawaji, who added magic to the event with a phenomenal performance. Verdun locals were thrilled to witness the overnight transformation of their neighbourhood into a major hub for social activities and entertainment.

“We have always considered Lebanon the country of prosperity and opportunity regardless of the economic challenges Lebanon continues to face. This important partnership with ABC s.a.l. has allowed us to look forward to a brighter future for the country. With this project and thanks to our fruitful cooperation with ABC, we are infusing a new dynamism in the economy, empowering youth and creating a new milestone in the shopping malls sector. The success of this project would not have been possible without the cooperation of ABC s.a.l. and its chairman, Robert Fadel, who share the same values and principles as we do. I want to acknowledge that this project was not easy to pull off, but with perseverance and dedication, this partnership flourished,” says Safi Kalo, representing Sheikh Bahaa El Hariri.

The venture between Bahaa Rafic Hariri Group and ABC s.a.l. is set to be the largest commercial project yet in the heart of Beirut. ABC Verdun will host around 200 shops, including 29 restaurants and coffee shops, a cinema multiplex, a children area and a 19,400 sqft garden, along with several new, unique concepts. The cost of the project is estimated to be over $300 million.

“This project is expected to create over 2,000 job opportunities, giving the city a much-needed boost and serving the community by strengthening its economy,” adds Robert Fadel, chairman and CEO of ABC s.a.l. “Through the trust and partnership of BRH Group, we are delighted to be playing a key role in securing the future of this country in which we firmly believe. Our work with Sheikh Bahaa El Hariri will provide the youth with opportunities in Lebanon.”

ABC Verdun is also unique in its dedication to providing green spaces in the heart of the city. Conceived as an interconnected urban park, ABC Verdun embodies the spirit of ABC as its architectural signature. The project offers the neighbourhood a green haven in the midst of the city, designed to provide serenity while still being in touch with the vibrant activity of the mall. The garden boasts a mature oak forest, along with olive and pomegranate trees, and an array of native and naturalised species.

The mall is accessible from several directions and serviced by 1,700 parking spaces. The visitors will be able to discover a carefully selected mix of local and international F&B outlets that capture authentic flavours in unique concepts.



Previous Article Next Article



Mega deals, offers, discounts at aswaaq and Géant stores in the UAE

UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first 

Continue Reading

May 22, 2023 | By RetailME Bureau
On the Cover: Ashraf Ali MA on scripting a success story

Exactly 11 years ago as a freshly minted expat in the UAE 

Continue Reading

April 28, 2023 | By Rupkatha B

Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading 

Continue Reading

April 18, 2023 | By RetailME Bureau
Carrefour strengthens Emiratisation commitment

Grocery major Carrefour, owned and operated by Majid Al Futtaim in the 

Continue Reading

April 3, 2023 | By RetailME Bureau
Géant opens two new stores in the UAE

Géant, part of GMG, recently opened two new stores. The brand has 

Continue Reading

March 28, 2023 | By RetailME Bureau
GMG launches four state-of-the-art food manufacturing factories

UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in 

Continue Reading

March 22, 2023 | By RetailME Bureau
Are grocery retailers Ramadan ready?

The growth opportunity for food and grocery retailers during the Holy Month 

Continue Reading

March 22, 2023 | By Rupkatha B
GMG retail stores enable customers to embrace the spirit of Ramadan

From value, variety and convenience to philanthropy GMG retail stores, including 16 

Continue Reading

March 20, 2023 | By RetailME Bureau
Maggi to launch its first-ever NFTs

MAGGI from the house of the Nestlé is all set to launch 

Continue Reading

March 15, 2023 | By RetailME Bureau
Saudi consumers to increase spending on grocery and household items

What does 2023 look like for consumers in Saudi Arabia? A Nielsen 

Continue Reading

March 7, 2023 | By RetailME Bureau
Union Coop announces mega discounts on 10,000 products ahead of Ramadan

Dubai-based food & grocery retailer Union Coop has launched its discount campaign 

Continue Reading

March 6, 2023 | By RetailME Bureau
This brand’s mission to make every day ‘fruitful’

Around eight years ago in 2015 a brand called Fruitful Day was 

Continue Reading

March 2, 2023 | By Rupkatha B

Download Images RetailME Magazine