Sunset Hospitality Group’s AURA Skypool Lounge moves into the metaverse


December 20, 2022 | By RetailME Bureau

AURA Skypool Lounge – the world’s highest 360° infinity pool located on The Palm Tower, Palm Jumeirah and part of Sunset Hospitality Group – will now be made available to everyone through a digital space created in the metaverse, allowing visitors to experience the grandeur of the location from anywhere in the world.

The destination’s move into the metaverse is being curated by ‘Rare City’, part of The Rare Age Technologies. The company will use blockchain technology to create a digital twin of the venue within their ‘Rare City’ metaverse, which is built on the Metapolis (MaaS) platform.

From February 2023, firstcomers will be able to obtain exclusive access to the AURA Skypool Metaverse Launch through the Rare FND Portal. From here they’ll be able to reserve some of the destination’s most popular sunrise and sunset activations, watch celebratory fireworks, attend the dynamic wellness classes and capture incredible selfies with unobstructed panoramic views.

Commenting on AURA Skypool’s move into the metaverse, James Oliver Burton, Managing Director, AURA Skypool Lounge said: “We are thrilled to announce our exclusive debut on the Metaverse, in collaboration with Rare City. This new partnership is testament to how AURA Skypool, operated by Sunset Hospitality, has become a renowned attraction globally, and now we can now give guests the chance to experience this iconic landmark from anywhere in the world!”

“Bringing AURA Skypool to our Metaverse means that tourists can get a taste of what the most iconic venue in Dubai has to offer before even stepping foot on a plane. Customers will no longer have to sit on the two-month-long waiting list to experience the picturesque views from AURA Skypool. They can do so immediately from the Metaverse and, who knows, they may also bump into Christiano Ronaldo there,” added Ryan Howells, CEO and Founder of The Rare Age Technologies.

This is the first of many venues ‘Rare City’ plans to bring into the metaverse, allowing people to relive a memory, experience or a unique adventure from anywhere. ‘Rare City’ is a metaverse world created in partnership with The Rare Antiquities, Rare FND and Metapolis, the world’s first metaverse-as-a-service (Maas) platform.

“Providing a platform that allows for cross industry collaborations to take place digitally brings great innovation and excitement to the Metaverse market. Businesses no longer need to be confined to their physical locations; they can now look at how the Metaverse can bring them more revenue streams, more clients and engagement models through strategic use cases applied to their business model. What we are witnessing here is the web3 approach to growth and scaling a business,” stated Sandra Helou, Co-Founder and Chief Commercial Officer, Metapolis.

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