We’re building a single view of inventory and customers: Dharmendra Mehta, Lals Group

August 31, 2023 | By RetailME Bureau

Dharmendra Mehta, Group Head E-commerce, Lals Group

Operating a clutch of international and homegrown brands, regional retail conglomerate Lals Group expects its online arm to generate between 10-and-15% of total revenues depending upon the maturity of the brand and its e-commerce platform.

Commenting on the Group’s digital transformation priorities, Dharmendra Mehta, Group Head E-commerce said, “We are building a single view of inventory to be able to ship a product from any location to any customer. We are also building a single view of the customer to enable them to transact across multiple brands and channels. Through omnichannel integration we are keen to offer customers a seamless and integrated shopping experience across forward and reverse flows.”

For perspective, currently Lals Group operates 150+ retail stores, four online stores and two mobile apps.

Asked about innovations that the Group is planning to undertake in the areas of customer engagement, operational efficiency and to create an overall delightful shopping experience, Mehta shared the following:

  • Personalisation and AI-driven recommendations: In a highly competitive market it is critical to identify customer needs and service them according to their personal choices.
  • Augmented Reality: Our furniture brand Homes R Us is currently experimenting with AR-enabled virtual trial rooms for key product categories such as modular sofas where customers can experience the product in their environment to help them make informed decisions.
  • Voice commerce: Collaboration with voice activated tools such as Alexa and Google Assistant will streamline the entire purchase process and make it even more convenient especially for brands in the mother and baby segments.
  • Order fulfilment: Click & collect and other quick fulfilment methods including multi-channel browse, purchase, return and exchange options are crucial.
  • Sustainability and green initiatives: We are working with carbon neutral minded delivery and packaging partners to ensure operating as sustainably as possible.

Previous Article Next Article



InFlavour to showcase diversity of KSA’s F&B sector

Global heavyweights from around the world are confirming their participation at InFlavour, 

Continue Reading

September 6, 2023 | By RetailME Bureau

Coffee Planet has unveiled a new brand identity to reinforce its position 

Continue Reading

August 7, 2023 | By Anurima Das
Food positive

The expansion of the organic food and grocery market in the UAE 

Continue Reading

July 26, 2023 | By Anurima Das
Union Coop reaffirms commitment to create an inclusive retail environment

Dubai-based consumer cooperative brand Union Coop has signed a memorandum of understanding 

Continue Reading

July 24, 2023 | By RetailME Bureau
GMG opens Monoprix in Nakheel Mall

UAE-based diversified business GMG’s Everyday Goods – Retail division has announced the 

Continue Reading

July 19, 2023 | By RetailME Bureau
What’s special about Dubai’s newly opened fruit & vegetable market?

Located in Al Aweer and spanning 66,000 square metres the recently opened 

Continue Reading

July 18, 2023 | By RetailME Bureau
Agthia Group launches $54-mn corporate venture capital fund

Abu Dhabi-based diversified F&B company Agthia Group has launched a $54 million 

Continue Reading

July 13, 2023 | By Rupkatha B
Carrefour UAE plans to recruit 2,500 Emiratis by 2026

Grocery retail major Carrefour, owned and operated by Majid Al Futtaim in 

Continue Reading

July 6, 2023 | By RetailME Bureau
GMG opens first monop store in Dubai

UAE-based diversified business GMG has opened the first monop convenience store at 

Continue Reading

June 20, 2023 | By RetailME Bureau
Carrefour strengthens Emiratisation commitment

Carrefour, which is owned and operated by Majid Al Futtaim Retail in 

Continue Reading

June 6, 2023 | By RetailME Bureau
Al Maya SMKTS diversifies product range

UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues 

Continue Reading

June 6, 2023 | By RetailME Bureau

Download Images RetailME Magazine