DDF to mark 33rd anniversary with a 3-day pre-Christmas sale

RetailME Bureau

Airport retailer Dubai Duty Free (DDF) will extend its annual anniversary promotion to 72 hours with a 25% pre-Christmas sale that will run from December 18-20. During these three days, DDF will offer a special 25% discount on a wide range of products to mark its 33rd anniversary celebration.

The 25% discount offer will be available for all departing, transiting and arriving passengers at Dubai International Airport and Al Maktoum International Airport, beginning at midnight on December 17 and ending at midnight on December 20.

“The DDF anniversary promotion is now a highly-anticipated event with many travellers choosing to travel on the days when the 25% anniversary discount is offered. I think that this is going to create a fantastic festive atmosphere for the entire 72 hours,” says DDF executive vice chairman & CEO Colm McLoughlin.

As part of the 33rd anniversary celebrations, DDF will ensure a party-like atmosphere throughout the retail operation. Plans are in place to conduct a ‘Millennium Millionaire’ draw, a ‘Finest Surprise Luxury Car’ draw and a series of other promotional activities involving both travellers and staff.

“We like to involve our customers, suppliers and staff in our celebrations as it is our way of saying thank you for helping us achieve such fantastic sales results over the years,” McLoughlin adds.

The anniversary discount offer, which began with DDF’s 20th anniversary in 2003, has proved so successful and popular that it has now become a much-anticipated travel day.

When Dubai Duty Free opened for business on 20th December 1983, the operation had 100 employees, 30 of whom are still in active service and are referred to as the ‘pioneers’. The operation currently employs almost 6,000 staff comprising of 46 different nationalities.