Al Tayer Insignia to launch luxury e-commerce brand Ounass

December 14, 2016 | By RetailME Bureau

Dubai-based Al Tayer Group’s retail arm, Al Tayer Insignia, has announced the launch of luxury e-commerce brand that will go live tomorrow, December 15. will initially serve the UAE, Saudi Arabia and Qatar with a carefully curates selection of women’s ready-to-wear, footwear, handbags, fine jewellery and cosmetics along with home merchandise.

The dual language (Arabic and English) site offers a clutch of exclusive brands – such as Gucci and Roland Mouret, along with regional favourites including Rami Al Ali, Ayesha Depala and much more – in an editorial environment that is globally relevant but locally led.

With a dedicated in-house team of editorial content creators, this point of differentiation is just one of the many that separates from its international competitors. Additionally, promises free delivery in less than two hours within Dubai, same-day within the UAE. GCC residents outside of the UAE will receive their purchases within 48 hours. Other benefits include a cash-on-delivery option, in-home personal styling services and easy exchanges and returns.

Commenting on the launch Khalid Al Tayer, CEO of Al Tayer Insignia, says, “ offers the Middle Eastern customer relevant merchandise and content shot locally and created specifically for her lifestyle, together with a service promise unparalleled by any other regional e-tailer. The site will take her on a seamless personalised journey, where she will always discover the right product, including a constant offering of unique capsule collections and special pieces developed by our partners to satisfy her need for exclusivity.”

“We know that our local customers shop all over the world and have access to any number of retailers in the fashion capitals of London, New York, Paris and Milan. Therefore we have ensured that there will always be exclusive capsules and items not found anywhere else but on,” adds Eda Kuloglu, SVP merchandising for Ounass and Al Tayer Insignia’s Department Stores. “Our customer will be immersed in the definitive home of luxury as the site presents her with locally created editorial content, featuring some of the region’s most influential women.”

Previous Article Next Article



Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau

Download Images RetailME Magazine