Uber luxury perfume SHUMUKH to debut in London


July 29, 2019 | By RetailME Bureau

Following its global launch in Dubai earlier this year, The Spirit of Dubai Parfums by Nabeel will showcase its uber luxury perfume SHUMUKH in London.

The unisex fragrance worth AED4.75 million (£1.05 million) will be showcased for public viewing at the brand’s flagship boutique in Knightsbridge in September.

Conceptualised in the UAE by Asghar Adam Ali, chairman and master perfumer at Nabeel Perfumes Group of Companies, SHUMUKH means ‘deserving the highest’ in Arabic. It unites the art of jewellery and perfumery to create a one-of-a-kind masterpiece that tells the tale of the UAE through seven core design elements. Set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, SHUMUKH is the epitome of luxury.

Standing 1.97 metres tall, SHUMUKH is comprised of the finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerising with notes of rare amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense.

SHUMUKH’s hand-blown Italian Murano glass bottle infused with 24 KT real gold has the capacity to hold three litres of perfume dispensed via a remote-controlled spray mechanism that adjusts to the user’s ideal height.

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