UAE based organic milk brand announces USA expansion


December 9, 2020 | By RetailME Bureau

Homegrown, organic and plant milk company, Koita has announced its expansion into the USA and is now available on Amazon USA. They launched five new products in September this year and have seen an exponential rise in sales since the lockdown. The move to America brings Koita’s territory total to 11 countries.

 WHY USA?

Koita’s strategy is to grow slowly and steadily in the North East with a focus on getting the brand in the hands of an upscale and international market. “Since regulations on European milk are tight, it is uncommon to find similar products. Amazon, as the number one e-commerce platform in the USA kicked off the brand distribution strategy and since October, specialty stores also supply the Koita plant-based range. What is refreshingly different in this case, is that it’s usually Dubai that brings on American brands but with Koita, it’s the other way around. A homegrown UAE brand has landed in the USA”, said Mustafa Koita, founder and CEO of Koita Foods.

REGIONAL GROWTH

When lockdown hit, Koita saw a 375% increase in online sales across the UAE, Kuwait and KSA as consumers stocked up on organic, long-life products. During the recent launch of Koita 1l Coconut and Oat & Almond 200ml, the company saw a 10% increase in regional revenue in the first month compared to the usual 1-2%.

The HORECA market is also on a better recovery path. As of July, Koita’s UAE sales saw 20% increase versus June.

Koita has been taking advantage of the rise in demand for the lactose-free and plant-based milk categories from 2019. A global pattern where the world has seen a laser focus on plant-based everything, Koita’s growth here increased 35% year on year. Growth in the lactose-free category is not far behind with increasing Koita product offerings to lactose intolerant populations in Asia.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine