Asia’s first ‘made safe’ certified brand enters the UAE market

December 10, 2020 | By RetailME Bureau

Mamaearth, Asia’s first MADE SAFE-certified brand, which offers 100 per cent toxin-free and natural skin care, hair care and baby care products, announced its entry into the UAE market. The fastest growing Indian personal care brand is expanding across geographies and is now coming to the UAE market, where the demand for good quality products with natural ingredients is growing.

Founded by husband and wife duo, Varun Alagh and Ghazal Alagh, the brand has been trusted by over 2.5 million consumers across 500 cities.

“We have been able to create a pool of 2.5 million happy consumers in India and want to take the goodness of our toxin free products to other markets as well. We are excited to collaborate with Radiant Splendorous Mothers International for distribution and sales in the UAE market. We are confident that this partnership will help further the brands philosophy of goodness inside across borders”, Varun Alagh, Co-Founder and CEO, Honasa Consumer Pvt. Ltd.

“We are excited to bring one of the leading personal care brands of India to the UAE and cater to the millennial need of toxin free natural products. Mamaearth’s innovative product portfolio has been developed based on the understanding of the consumer needs and answering them with world-class toxic-free solutions”, Manju Choudhary, Managing Director of Radiant Splendorous Mothers (RSM) International and distributor for Mamaearth in the Middle East & Africa (MEA) region.

Mamaearth products will soon be available across various supermarkets in the UAE, and all products can be purchased directly from the brand’s website as well. The brand has several quality assurance certifications, including one from the Emirates Authority for Standardization and Metrology (ESMA). All products are also ‘Cruelty Free’ certified by the People for Ethical Treatment of Animals (PETA) as the company does not conduct nor commission any product testing on animals.

“From a mother’s perspective, the health of my family is always on top of my priorities. This is what gives me confidence and assurance in bringing Mamaearth products to the UAE, which represents a key international market that we feel will have a strong impact on our brand,” concluded Choudhary.

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