Semnox’s suite of products for FEC’s, Parks and F&B Segments will now include the capability to sell recurring memberships – also known as subscriptions. This addition is aimed at providing an opportunity for business owners to acquire a safe zone of recurring income, and a push to relook at how they sell their products and increase their value proposition for their loyal customers.
As per the Subscription Economy Index (SEI) report, the Subscription Economy has grown over 435% in the last nine years. This is a clear indicator that customers are now more open to the use of subscription-based products, which has especially increased due to the ongoing pandemic situation around the globe.
“Introduction of Recurring Memberships as an offering is another step in our direction to make the customer experience better while providing venues with more options to expand their revenue streams. While all the venues understand the value of retaining their existing guests, they struggle to offer easy ways for the guests to continue. The recurring membership is a very powerful capability for the venues that will see a significant adoption from the guests as well. We are sure this will be a great value-add to businesses”, said Ashish KS, Group Client Manager, Semnox Solutions.
For a venue’s subscription offer to be successful there are two key elements. One is the value the venue can give the customer, and the other is the ease in ability for the customer to confirm they want to continue. If that process gets cumbersome, it demotivates the customer and becomes an additional effort for the management to track and spend time on. This is where systematic recurring billing solutions can help.
Semnox’s capability to sell products on a subscription basis to its customers supports the following features:
These features and automations give venue operators immense capabilities to run successful subscription offerings by reducing the manual efforts of tracking and reporting, and staying in touch with guests with easy reminders and offers
Semnox Solutions provides complete venue management technology and creative solutions for the entertainment and amusement industry. Semnox’s Parafait is a one-stop-solution for FEC & Arcade Management operations focusing on innovation for complete management of indoor facilities in the entertainment and leisure arena. Tixera, a complete solution specifically focused on Theme Parks, Water Parks and other outdoor attractions is the industry’s most comprehensive all-in-one solution. It covers all facets of the park operations in one integrated system.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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